100% transparency
While not the norm in the fragrance industry, where perfume formulas are protected "trade secrets," we disclose every ingredient we use. We believe that your right to know what's in your perfume is more important than our trade secrets.
Responsible ingredient sourcing
We use whole and isolated natural ingredients responsibly derived from renewable sources because we believe in a more sustainable world that preserves nature with science. Ingredient renewability and biodegradability is essential to realize this vision.
Environmental Commitment
Our business decisions are guided by our commitment to do what's best for long-term sustainability. We are active members of 1% for the Planet and pledge a portion of our revenue to environmental causes.
Sustainable Packaging
We partner with packaging suppliers that work with materials known to be better for the planet.
Linen Tutu perfume always comes in glass bottles and our cylindrical outer packaging is made with FSC-certified paper. The outer packaging is 100% reusable, recyclable, and biodegradable.
We actively search for ways to further reduce our footprint.