We wear our heart on our sleeve

Transparency is at the heart of everything we do. We share stories through our finished perfume but also reveal what goes into them — the behind the scenes and the making of.

Four Linen Tutu fragrances on a blush linen fabric


100% transparency

While not the norm in the fragrance industry, where perfume formulas are protected "trade secrets," we disclose every ingredient we use. We believe that your right to know what's in your perfume is more important than our trade secrets.

Shop to see full ingredient lists


Responsible ingredient sourcing

We use whole and isolated natural ingredients responsibly derived from renewable sources because we believe in a more sustainable world that preserves nature with science. Ingredient renewability and biodegradability is essential to realize this vision.


Environmental commitment

Our business decisions are guided by our commitment to do what's best for long-term sustainability. We are active members of 1% for the Planet and pledge a portion of our revenue to environmental causes.


Sustainable packaging

We partner with packaging suppliers that work with materials known to be better for the planet.

Linen Tutu perfume always comes in glass bottles and our cylindrical outer packaging is made with FSC-certified paper. The outer packaging is 100% reusable, recyclable, and biodegradable.

We actively search for ways to further reduce our footprint.

Discover sustainable perfumes